UBS bank
Brand refresh for UBS, the largest Swiss bank. The concept was based on the bank's new values: 'truth'‚ 'clarity' and 'performance'. The overall design is predominantly white and minimal. Emphasis was placed on information being communicated chiefly with copy which was mainly black with red highlights. Private banking and wealth management were given a slightly different colour scheme with warm grey as the dominant colour. The project was done in Brand Union with Creative Director Phil Rushton.
Type of work
Brand refresh
Concept development
Guidelines
Art direction
Photography Bernd Opitz
Photography Thomas Dashuber
