Swarovski brand refresh concept

Conceptual work to consolidate, refresh and simplify the Swarovski brand. The main project focus was to consider the structure of the Swarovski sub-brand 'Elements' and develop a symbol that supported the new brand strategy. The solution was a symbol which represents a seal of approval. The secondary part of the project was to examine the entire Swarovski brand and to consider how to consolidate the brand structure, bringing it closer to the 'Elements' sub-brand. Shown here is one of the possible solutions based on a classic, simple and lighter look and feel. Project strategy was developed by Prophet in London and the Creative Director was Phil Rushton.